What's It Take to Make a Product Iconic?

Released on by Bertrand Cesvet
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  • What's It Take to Make a Product Iconic? Book Detail

  • Author : Bertrand Cesvet
  • Release Date : 2010-08-12
  • Publisher : Pearson Education
  • Genre : Business & Economics
  • Pages : 19
  • ISBN 13 : 0132479923
  • File Size : 60,60 MB
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What's It Take to Make a Product Iconic? by Bertrand Cesvet PDF Summary

Book Description: This is the eBook version of the printed book. This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats. How to create products that are truly iconic--and create conversation everywhere they go. The Red Bull can has become a modern-day icon. It took Dietrich Mateschitz and Johannes Kastner more than a year during the company’s start-up phase to design the can. Some might argue that this micro-management of packaging minutiae was an overinvestment in time and resources, but the result speaks for itself. Through such care and attention, product and package design can take on iconic power....

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What's It Take to Make a Product Iconic?

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This is the eBook version of the printed book. This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145

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Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and

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In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the bl