What's Your Purple Goldfish?

Released on by Stan Phelps
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  • What's Your Purple Goldfish? Book Detail

  • Author : Stan Phelps
  • Release Date : 2012-01
  • Publisher :
  • Genre : Business & Economics
  • Pages : 210
  • ISBN 13 : 9780984983803
  • File Size : 24,24 MB
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What's Your Purple Goldfish? by Stan Phelps PDF Summary

Book Description: How do you stand out in a sea of sameness? What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth.

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