Journal of Database Management ( Vol 23 ISS 1)
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Subject coverage: general administration & management, consumerism, economics, marketing, PR & advertising
Introductory, theory-practice balanced text teaching the fundamentals of databases to advanced undergraduates or graduate students in information systems or com
The aim of this work is to provide a correct and up-to-date understanding of the practical aspects of crucial, yet little- understood core database issues. The
An updated, introductory management book which discusses object oriented data modeling and client server platforms. KEY FEATURES: It explores management and des